Book a discovery call
Modular services that scale with your goals
From quick wins to full campaign execution, CraftFrame.AGENCY adapts to your stage, needs, and ambition, with clarity, creativity, and measurable results.
Packages (Tier 1–4)
Choose a tier based on your stage. Add modules only when needed. Each tier ends with a clear recommendation for what to do next.
Tier 1
🟡 Tier 1: Frame & Focus
From £1,250
Best for: Teams who need clarity fast before spending more time or budget.
Typical timeline: 2 weeks
Outcome
  • Clear direction and priorities
  • A measurable plan you can execute
  • A clean recommendation on the best next tier
You get:
Brief alignment call + goals, constraints, success metrics
Digital & growth snapshot (site, tracking, channels, CRM basics, creative signals)
Measurement map (what we should track and how)
Opportunity list (quick wins + biggest levers)
30-day action plan (priorities, tests, and next steps)
Tier 2
🟠 Tier 2: Frame & Build
From £3,000
Best for: Brands preparing to launch or needing a proper foundation for performance.
Typical timeline: 2–4 weeks
Outcome
  • Proper measurement and platform readiness
  • A clear launch plan with guardrails
  • Faster, safer execution with fewer surprises
You get:
Media strategy (audiences, channels, budget logic, test plan)
Tracking and funnel setup QA (GA4, GTM, pixels, key events, UTMs)
Account structure blueprint (naming, campaigns, audiences, exclusions)
Dashboard v1 + reporting template (weekly snapshot + monthly insight format)
Execution roadmap (first 2–4 weeks of actions)
Tier 3
🔵 Tier 3: Frame & Launch
From £5,000
Best for: Campaign-ready brands that want a controlled launch with learning loops.
Typical timeline: 4–6 weeks
Outcome
  • Live campaigns with measurable performance
  • A repeatable learning system (not one-off execution)
  • Clear next-step path into always-on growth

Scope note: Production volume and channels are agreed upfront. Anything beyond the defined pack becomes a module.
You get:
Campaign build + optimisation (setup, targeting, budget pacing, iteration)
Creative test pack (defined batch of concepts/variants to learn quickly)
CRO action list (landing page fixes and conversion blockers, prioritised)
Weekly performance updates + optimisation notes
End-of-burst insights (what worked, why, what we scale next)
Tier 4
⚫ Tier 4: Frame & Scale
From £6,000/month
Best for: Businesses ready for consistent growth with senior ownership and operating cadence.
Typical timeline: Ongoing
Outcome
  • A managed growth framework that compounds
  • Continuous optimisation with clear accountability
  • Real insight, not just reports
You get:
Always-on growth retainer (media optimisation + testing cadence)
Creative system (monthly iteration plan, refreshes, learnings log)
Measurement maintenance (tracking QA, dashboard upkeep, naming hygiene)
Monthly insight memo (decisions, next bets, resource asks)
Quarterly planning session (what we double down on, what we stop)
Modules (add to any tier)
Add modules only when they unlock speed, performance, or operational leverage.
🛒 Commerce & Lifecycle Ops
Example: Shopify + Klaviyo support
  • Site hygiene
  • Merchandising support
  • CRO actions
  • Flows and campaigns
  • Segmentation
  • Deliverability basics
⚙️ Systems Build
  • Dashboards
  • Automations
  • Tracking enhancements
  • Internal tools (including cost estimation standardisation)
  • AI/agent pilots
🤝 Growth Partnerships
  • Influencers/creators
  • Affiliates
  • Partnerships
  • Sampling and offline activation planning (executed only if scoped)
🧠 Executive Advisory (Board / Fractional CMO)
Board-level support focused on marketing direction, innovation and AI adoption, governance, and decision support.
What this includes:
  • Senior guidance on priorities and trade-offs
  • Decision support tied to measurement and business goals
  • AI adoption support (operating model, governance, practical rollout)
Cadence (example): Monthly advisory session + async review as needed
Best for: Founder-led teams, marketing leaders needing senior backup, businesses scaling investment and needing governance
🎓 Team Enablement
Media + AI induction workshops with playbooks and a pilot roadmap.
Proof
Outcomes matter. We focus on measurable progress and repeatable systems.
Case snapshots
Smart Home Security | UK
Challenge: Build e-commerce foundations and drive direct-to-consumer performance.
Approach: E-commerce management + creative asset production + email marketing execution focused on conversion.
Delivery: Full-funnel execution combining brand building with performance messaging across paid and owned.
Outcome: Strong ROI performance and a scalable acquisition system implemented.
Role: E-commerce, creative delivery partner and performance media execution.
FMCG | UK & Europe
Challenge: Launch new product range with limited awareness and establish market presence.
Approach: Multi-channel strategy with creative testing.
Delivery: Campaign execution across 6 markets with unified tracking and monthly optimisation cycles.
Outcome: Reduced acquisition costs by 40% and generated qualified pipeline.
Role: Lead strategist and media delivery partner.
Beverages | UK
Challenge: Scale DTC subscription model whilst maintaining unit economics and LTV.
Approach: Audience segmentation with platform-specific creative and retention-focused measurement.
Delivery: Always-on optimisation with weekly testing and automated reporting.
Outcome: 3x subscriber growth and improved retention.
Role: Owner, full-funnel delivery.
Track record highlights
25+
Years experience
Across UK, Europe, Latam and international markets
40%
Acquisition cost reduction
Structured testing that improves ROAS, CPA and conversion rates
3x
Subscriber growth
Multi-market delivery with consistent measurement frameworks
6
Markets delivered
Dashboards and AI-enabled operations that reduce time-to-report and manual work

Confidentiality note: Where confidentiality applies, results are anonymised. Verification artifacts can be shared under NDA to qualifying prospects.
About
CraftFrame is a modern UK agency with Global DNA, combining strategy, creative direction, performance media, human craftsmanship and AI-enabled operations.
Led by Gustavo Morale
Founder & Director, CraftFrame.Agency
  • Background spans founder-led ventures, global media networks and UK/EU agency delivery.
  • The approach is deliberately lean: remove unnecessary layers, focus on what drives outcomes, and build systems that scale efficiently.
Method
Strategic by design.
Creative by nature.
Engineered to perform.
Framed to scale.
Contact
Let's build a clear growth plan.
We trust in human connection and serious relationships. Conversations are built on transparency, mutual respect, and genuine partnership. No pressure, no lengthy proposals, just clear thinking and honest dialogue about what it takes to move your numbers forward.